EFT Report, Chennai: The 60th session of NASSCOM Product Forum will be held in Chennai on Feb. 20, 2014.
New Customer Acquisition has been the Key Business Objective of Digital for the last decade. Although Search revolutionized the Customer Acquisition Process, Social Media Advertising, Mobile and Display Technologies now play an important role.
The sessions include key topics such as: Customer Acquisition, Brand Building, Information Dissemination, Cross Selling and Upselling through Community Creation. Additionally, the master class also covers ORM and Customer Service through Social Media Listening together with using Search and Social Analytics to understand and predict consumer behavior.
The role of the Master Class is to deep dive into each of these Business Objectives and cover the latest use cases and best practices across these organizational goals. This is one class you would hate to miss!
9:30 am To 6:00 pm, Thursday, 20 February, 2014
Hall: Meeting Room I Hotel Hilton JN Salai, Ekkaduthangal, Chennai,India